Search Engine Submission
Old Fashioned Visibility
The first step to getting found on Google, Yahoo, or MSN involves telling them that your site exists. If you can't find your site in one of these engines, then it has to be submitted, then managed. The submission process is pretty simple. It involves going to each engine and telling it what your site is about, and where to find it.
To Submit to Google go to: http://www.google.com/addurl/?continue=/addurl
To Submit to Yahoo go to: http://siteexplorer.search.yahoo.com/submit (you need to create a free Yahoo email account if you don't have one)
To Submit to MSN go to: http://search.msn.com/docs/submit.aspx
After Submission there is a lot more to know. Search engines base their formulas on how much information you have on your site, how good it is, and how many links are pointing at you. Therefore, you may want to see if a search optimization service can help you navigate the engines for your chosen product.
Notes and Special Information
Special note: Be careful who you retain for search optimization. Some firms will just take your money. Some commentary on agencies can be found at the search engine cracker site.